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Victoria’s Secret ditched its Angels after a successful decades-long partnership. Take a closer look at how the concept was born — and why the lingerie chain thinks Angels are no longer relevant.


And under new leadership, the brand is refocusing its image.

A Victoria’s Secret store in the UK.

Mike Kemp/In Pictures via Getty Images


“We’re moving from what men want to what women want,” CEO Waters said about the company’s repositioning, in a recent earnings call. “From sexy for a few to sexy for all.”

“It’s about including most women rather than excluding most women and being grounded in real life, rather than mostly unattainable,” he said.

And that apparently means no Angels. 

 



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