An average of 6.41 million viewers watched the Knicks-76ers and Spurs-Thunder doubleheader on NBC and Peacock, a record for an NBA opening night. The New York Knicks' game against the Philadelphia 76ers averaged 7.71 million, peaking at 9.1 million in the 9.45pm ET window.
Videos from the American Express NBA Tip-Off drew more than 700 million views on social media. Earlier in the day, the Detroit Pistons and Boston Celtics also served up a tense contest.
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