Europe: Nintendo talks about Switch price reduction

Nintendo has provided a statement regarding the Switch price reduction which went live today across Europe. Nintendo of Europe told Eurogamer that the move was due to a “variety of factors” and helps prospective customers differentiate the different Switch models which are the Switch Lite (pricing remains unchanged) the standard Nintendo Switch system, and the upcoming premium Nintendo Switch (OLED) Model) As previously stated the price reduction in Europe is only for the standard Nintendo Switch system and won’t apply to the Switch Lite, or the upcoming Nintendo Switch (OLED Model)

“Nintendo of Europe is changing the European trade price of the Nintendo Switch console to retailers. More than four and a half years after its first release, Nintendo Switch continues to have strong sales momentum in Europe. After carefully weighing up a variety of factors, including currency exchange rates in Europe and the upcoming launch of Nintendo Switch – OLED Model, we decided that now was the appropriate time to change the European trade price of Nintendo Switch. The trade prices of Nintendo Switch Lite and the upcoming Nintendo Switch – OLED Model are not affected.”

“The final price to consumers is determined by retailers. As a guide, we recommend that consumers check with local retailers to find out their prices. In My Nintendo Store, which is Nintendo’s own retail channel, the price of each Nintendo Switch family console is now:

  • Nintendo Switch Lite: £199.99
  • Nintendo Switch: £259.99
  • Nintendo Switch – OLED Model: £309.99

“We made the price change before the launch of Nintendo Switch – OLED Model so that the price differences between each model in Nintendo’s own retail channel, My Nintendo Store, would be what Nintendo judges to be appropriate for its own store.”


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